What is Personally Identifiable Information (PII)?

November 8, 2023

Let's talk about Personally Identifiable Information (PII), which basically means any data that can be used to identify a specific person.

Protecting people's privacy is really important in today's business world, and it's also required by laws like GDPR in the EU or HIPAA in the U.S. Redacting PII is the process of removing or hiding personal information from documents or datasets before sharing them publicly or in non-secure environments.

There are different ways to redact PII, and they all focus on safety, security, and control:

1. Manual Redaction: This means people go through documents and use tools to black out or delete sensitive information. It's a simple method, but it can take a lot of time and can be prone to mistakes.

2. Automated Redaction Software: This software uses advanced algorithms to automatically find and redact PII. It's faster and usually more reliable than manual redaction, but it's important to trust the accuracy of the software.

3. Anonymization and Pseudonymization: Anonymization removes all PII so that individuals can't be identified. Pseudonymization replaces private identifiers with fake substitutes, allowing data to be traced back to individuals if necessary, without revealing actual PII.

4. Encryption: Although not exactly redaction, encryption is a powerful way to protect PII. It converts data into a coded form that can only be understood with a specific key, adding an extra layer of security.

Redaction should be done carefully to make sure information can't be recovered or figured out. Just blacking out text on a document might not be enough if the original text can be retrieved digitally. It's also important to clean metadata within documents, as it can contain PII too.

Knowing what counts as PII and what doesn't can be tricky in different situations. PII can range from obvious things like social security numbers to less obvious identifiers like IP addresses or even notes that indirectly reveal someone's identity.

In certain industries, like law or healthcare, redacting PII is not just about privacy but about meeting legal standards and rules. Failing to properly redact PII can result in big fines and loss of trust.

By following these safety, security, and control measures, businesses can effectively protect people's privacy, meet regulations, and avoid the risk of penalties and harm to their reputation.

Ready to explore amazing GenAI possibilities?

Book in a no obligation discovery session. We'll meet and see where Veso helps.
To stay up to speed with GenAI trends, join our newsletter
We’ll send you a nice letter once per week.
We care about your data in our privacy policy.
Welcome, you've been added to our newsletter.
Oops! Something went wrong while submitting the form.